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Brewers Association Webinar Shares Poll Results

By July 28, 2023Top News

The Brewers Association’s annual Harris Poll outlined the 2023 survey results during a June 29 webinar. Notably, respondents showed that for first time since at least 2015, an equal number of craft beer drinkers surveyed said they were drinking more craft beer in 2023 than the amount who said they were drinking less craft beer, about 25% each. More than 2,000 craft consumers, those that drink craft beer on a weekly basis, were asked about their drinking and buying habits. Flavor was the No. 1 reason for choosing to drink craft brews, with approximately 95% of respondents, followed by freshness, at just over 90%. More than half of weekly craft consumers also drink domestic non-craft beer (67%), imported beer (65%), spirits/liquor (63%), wine (61%), flavored malt beverages (55%), hard seltzer (50%) and ready-to-drink (RTD) canned cocktails (50%). Hard seltzers grew the most, with 8% more respondents saying they were drinking more of the segment versus those that said less, followed by FMBs (7%), wine (5%), RTDs (5%) and spirits/liquor (2%). Domestic non-craft beer (-2%) and imported beer (-3%) were less popular. The survey also showed that younger consumers care less about locality, with just over 60% of 2023 survey respondents saying locality was “somewhat” or “very” important.


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