With changes designed “to help the company continue its globalization strategy,” Brown-Forman Corporation announced the following, effective June 15, 2018. John Hayes was named Senior Vice President, President, USA and Canada. Thomas Hinrichs, currently President of Europe, Asia, Australia, New Zealand and the Pacific Islands region, was named Senior Vice President, President of the International Division, responsible for the company’s business in all regions except the U.S. and Canada. Mark McCallum now serves as Executive Vice President, Chief Brands Officer, responsible for the marketing activities of the company’s global portfolio of brands. The company also created a Global Corporate Affairs organization, led by Mike Keyes as Senior Vice President, Chief Corporate Affairs Officer.