Jeremy Shepherd will be named Senior Vice President and become President, USA & Canada, at Brown-Forman, effective July 15. Shepherd replaces John Hayes, who is retiring Aug. 17 after serving 35 years in successive roles within the company. Shepherd will lead the commercial organization with a focus on strategic goals of growing premium tequila and whiskey brands. He is a 17-year veteran of Brown-Forman and previously served as Vice President and General Manager for the UK and Ireland. The company also named Crystal Peterson Senior Vice President and Chief Inclusion and Global Community Relations Officer and Tim Nall as Senior Vice President and Chief Global Supply Chain and Technology Officer. Alex Alvarez assumed a newly created position of Senior Vice President and Chief Sustainability Officer and Director of ESG (Environmental, Social and Governance).