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BEVCOMMUNITY

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CDI Introduces Captain Morgan Cannon Blast, Celebrates Bond Film

Dan Kleinman, Vice President of Brand Marketing - Rum, Diageo; Kelly Scofield, Business Manager, CDI; Domenick Italiano, Distributor Manager, Diageo; Meagan Como, Sales Specialist, Diageo.

Connecticut Distributors, Inc. (CDI) launched its addition of Captain Morgan Cannon Blast to its portfolio. The sweet citrus delivers a “pleasing and delicious front end” while the chipotle and jalapeño enter in the finish with a warming, but not overwhelming, sensation. Additionally, with Belvedere Vodka’s announcement of its partnership with the 24th James Bond film installment “Spectre” due out in November, CDI heralded the marketing efforts at its September sales meeting. The commemorative bottle replaces the iconic Belvedere Palace with the famous MI6 headquarters. Belvedere’s signature blue palette will be switched for a distinctive green, mirroring the secret spy agency’s ink of choice. A 007 twist was also applied to Belvedere’s iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.

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