Connecticut Distributors, Inc. (CDI) hosted a launch sales meeting to debut new packaging for the Bartles & Jaymes wine cooler and malt beverage line at its headquarters on May 31. The Anchor Division kicked off the launch with an ’80s-themed meeting, harkening back to the brand’s heyday. Now available in cans, the refreshed Bartles & Jaymes product line is offered in Ginger & Lemon, Cucumber & Lime, Grapefruit & Green Tea and Watermelon & Mint flavors.
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- CDI Anchor Division employees during the ’80s-themed launch party celebrating Bartles & Jaymes wine coolers’ new packaging.
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- CDI Anchor Division Sales Representatives Anna Dziedzik, Misty Arnold, Megan Lira and Tyler Richmond.
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- The Bartles & Jaymes wine coolers product line is gluten-free and available in Ginger & Lemon, Cucumber & Lime, Grapefruit & Green Tea and Watermelon & Mint flavors.
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- Dressed in homage, Matt Pugliese, Field Sales Manager, Anchor Division and Greg Watterworth, Sales, flank “Frank and Ed,” the iconic ’80s Bartles & Jaymes spokespersons.
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- Jon Terry, Anchor Division Manager, CDI gave a presentation on the new packaging to sales representatives.
Photos by Joe Palisi.
