The Charmer Sunbelt Group and Wirtz Beverage have signed an agreement to combine all their beverage alcohol productions as Breakthru Beverage Group. The company will operate in 16 markets and employ over 7,000 people, as well as represent a portfolio of beer, wine and spirits with annual sales of $6 billion. Greg Baird, President of Charmer Sunbelt, will serve as President and CEO of Breakthru Beverage Group. Arthur Wirtz, the COO of Wirtz Beverage, will serve as Executive Vice President of Operations and a member of the board of directors. Current President of Wirtz Beverage, Daniel Wirtz, will serve as Vice-Chairmen to the board. W. Rockwell Wirtz and Charmer Sunbelt Chairman Charles Merinoff will lead the organization as co-chairmen to the board. The closing is expected to take place in January 2016.