Sean “Diddy” Combs, Chairman and CEO of Combs Enterprises, promoted Dia Simms to President of Combs Enterprises. Simms will oversee business activities across the company and investments built and cultivated by Combs. Under the new leadership, Combs Wine & Spirits will fold into Combs Enterprises, which Simms will oversee. Simms was a key player in the acquisition of DeLeón Tequila and the global growth of Cîroc Vodka. Simms has worked with Combs since 2005 in various roles, most recently as the Executive Vice President of Combs Wines & Spirits.