Concha y Toro has been named the “World’s Most Powerful Wine Brand” for the second year in a row by an independent consulting company, Intangible Business. Concha y Toro’s selection was based on increased areas of market share, premium price, market scope and relevance.
“This result is a recognition that fills us with pride as we are convinced that the Concha y Toro brand is our greatest asset. This is why we work day by day in taking care of it and making it grow,” said Eduardo Guilisasti, CEO of Viña Concha y Toro. The brand is available in more than 145 countries. Following after Concha y Toro, in order ranking, were Barefoot Wine, Gallo and Robert Mondavi.