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Connecticut Agency to Launch Tanduay Rum

By August 1, 2013Connecticut, Top News

Tanduay Distillers, Inc.Tanduay Distillers, Inc. has selected Connecticut’s Brand Action Team, Beacon Beverage Imports and MHW, Ltd. to lead the introduction of TANDUAY Asian Rum to the U.S. market this summer including Connecticut and Florida. The brand was established in the Philippines in 1854. “As we began to lay the groundwork for making Tanduay a global brand, it was clear that the United States was an important, yet untapped market,” said Lucio K. Tan, Jr., President of Tanduay Distillers, Inc. Tanduay Asian Rum will be introducing Silver TANDUAY and Gold TANDUAY offerings to the U.S. market, both of which received “Best Buy” ratings from Beverage Tasting Institute of Chicago and scores of 93 from Tasting Panel Magazine in 2012.

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