Three Tiers for Connecticut kicks off spring efforts with POS campaign
From Staff Reports
In continuing its mission to eradicate litter throughout the state, Three Tiers for Connecticut launched the second phase of its point-of-sale education program for its anti-litter campaign “Don’t Trash Connecticut – Nip It In The Bin!” It did so by deploying countertop displays designed to educate consumers on the responsible disposal of alcohol containers, particularly 50-ml “nip” bottles, as they make their purchases in local package stores.
Representing the three tiers of the state’s wine and spirits industry – which includes suppliers, wholesalers and Connecticut package stores – Three Tiers for Connecticut launched its “Don’t Trash Connecticut – Nip It In The Bin!” campaign just over a year ago.
The campaign is a three-pronged collaboration between Three Tiers for Connecticut, a 501(c)(3), and Live Green, also a 501(c)(3) public charity, with a five-year public service campaign that includes community cleanups, education and public space stewardship, conducted in partnership with Connecticut municipalities and environmental organizations and guided in collaboration with the state Department of Energy and Environmental Protection.
Among its efforts were hosting community cleanups across the state in public parks and recreation areas, public education campaigns and point-of-sale programs statewide. Each tactic was intended to support the overarching strategy “to remind residents that we all have a role to play” when it comes to making Connecticut litter-free.
“Point-of-sale education works with our customers,” said Lawrence F. Cafero Jr., President and Treasurer of Three Tiers for Connecticut and Executive and General Counsel of Wine & Spirits Wholesalers of Connecticut, Inc.
“Friendly reminders, such as these new, widely distributed countertop displays, can really make a difference and help customers think twice once they leave the store. As spring approaches and folks get back outside and start driving with their windows down again, it’s important that we all remember that the best way to stop litter is through proper disposal,” he said. “Everyone has a role to play in making Connecticut clean, and the wine and spirits companies, wholesalers and Connecticut package stores want to encourage our loyal customers to throw their containers in the bin in 2021.”
Three Tiers for Connecticut, Inc., is a Norwalk-based not-for-profit, charitable organization, whose mission is to help eradicate land-based litter and educate and promote to the public responsible disposal and recycling of their product containers, particularly the 50-ml “nip” bottles, for the benefit of Connecticut’s environment.
For more information or to request a POS display, contact Lawrence F. Cafero Jr., President & Treasurer of Three Tiers for Connecticut and Executive and General Counsel of Wine & Spirits Wholesalers of Connecticut, Inc., at (203) 274-0301 or firstname.lastname@example.org.