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Constellation Brands Redesigns Modelo Portfolio Marketing

By September 23, 2016Top News

modelo logoConstellation Brands announced the introduction of Casa Modelo as the new “master brand house and portfolio-approach” for the Modelo family of brands. Casa Modelo is designed to help establish Modelo as the quintessential Mexican brewer allowing for “more effective cross-promotion and awareness building for each Modelo beer brand.” The Modelo portfolio, which includes Especial, Negra and Chelada, will feature unified packaging to maintain consistency among the Modelo brands.

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