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Constellation Brands Announces Social Justice Action Plan

By July 29, 2020Top News

Constellation Brands announced a multi-initiative social justice action plan aimed to “achieve greater equity” for African American/Black colleagues. “The conditions that have allowed systemic racism to persist in the U.S. have existed far too long,” said Bill Newlands, President and Chief Executive Officer of Constellation Brands. “We categorically denounce bigotry, racism, and social injustice. They are clearly inconsistent with our company values and our commitment to embracing diversity … We stand in solidarity with the Black community and we are committed to achieving meaningful and lasting change.” Constellation Brands Ventures, the company’s corporate venture capital group, will invest $100 million in African American/Black- and minority-owned businesses in the beverage alcohol space and adjacent categories by 2030 through a new Focus on Minority Founders program. It is also entering a multiyear partnership with the Equal Justice Initiative, including a contribution of $1 million. The company is taking steps internally and within its extended network and is also evaluating brand engagements and advertising policies to ensure media partners, brand sponsorships, and other activations are aligned with its values.

 

 

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