BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Cruzan Rum Establishes Island Community Aid Efforts

By July 24, 2018Top News

Cruzan Rum launched the Island Spirit Fund, created in the aftermath of the destruction caused by last year’s Hurricane Maria. Cruzan Rum supports disaster relief by donating $1 from every case of rum sold to the Island Spirit Fund, meaning each Cruzan Rum bottle purchased will provide aid to communities in need. The program is expected to generate nearly $1 million for the Island Spirit Fund this year. Coupled with case-matching donation commitments from several distributor partners and anticipated public fundraising, Cruzan Rum aims to raise $2 million for the Fund by the end of 2018.

 

 

« | »