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Data Company Names Top Five Alcohol Beverage Trends

By October 26, 2021Top News

Disruptions in supply chains, crop damage as a result of climate change, and a shift in consumer attitudes towards drinking are set to shape new trends and consumption habits in spirits and wine over the coming years, supporting steady growth, according to GlobalData. “In GlobalData’s Q2 2021 consumer survey, 34% of global consumers stated that they find sustainably/ethically sourced ingredients very appealing, highlighting an innovation opportunity for beverage producers,” said Holly Inglis, Beverages Analyst at GlobalData. “Health consciousness and sustainability, sprinkled with a pinch of indulgence, are set to drive many innovations this year, as consumers look for products that align with their personal values without compromising on taste.” With that, top five trends include Low/No ABV, CBD infusion, Better-for-you wine, Hard tea and Portion control cans; each explains how these factors are driving new innovations, according to the report.

 

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