Diageo appointed Sally Grimes as Chief Executive Officer, North America, in a newly created role at the company and Claudia Schubert as President and Chief Operating Officer, North America, each effective Oct. 1. Diageo said in a news release that Grimes is “a proven leader in consumer goods and is well-known as a world-class innovator and brand builder.” Grimes has 25 years’ experience in the food and beverage sector, most recently as Chief Executive Officer at Clif Bar & Company, the leading maker of organic energy bars in North America. Schubert, who was already President of the North America region, now adds the COO role to her résumé. A two-decade industry veteran, she is credited with having “successfully led the U.S. spirits business through the disruption of [COVID-19] delivering significant growth, [and] has managed the explosive rise of our tequila business and integrated several acquisitions.”