Diageo held its annual North American Military Service Appreciation Month kickoff, where employee volunteers from its Norwalk and New York City offices assembled care packages for members of the armed forces. A celebration on November 1 in Norwalk brought together volunteers and representatives from Diageo, Packages from Home and iPads for Soldiers, as well as Crown Royal’s Purple Bag Project, through the Diageo Salutes the Troops initiative. Guests of honor included Mayor Harry Rilling, City of Norwalk, who gave opening remarks, and U.S. military veterans from various community organizations. The combined efforts will yield 10,000 care packages for veterans and active duty troops deployed overseas.
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- Diageo’s Military Service Appreciation Month kicked off with a packing party at its Norwalk office where employees assembled care packages for troops.
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- Mayor Harry Rilling, City of Norwalk and Dr. Danielle Robinson, Director, Alcohol Policy and Corporate Reputation Management, Diageo and Director, Diageo Salutes the Troops initiative during opening remarks.
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- Nicole Pritchett, Board Member, iPads for Soldiers; Dr. Danielle Robinson, Director, Diageo Salutes the Troops, Alcohol Policy; Mark Schulte, Senior Vice President – National Accounts and Military Sales, Diageo; and Winnie Pritchett, Founder, iPads for Soldiers.
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- Event sponsor Crown Royal’s Purple Bag Project is part of the Diageo Salutes the Troops initiative. Consumers can take part in the project by donating Crown Royal purple bags from their purchases in-store or via the web by receiving a shipping label, as well as on-site donation locations and online.
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- Vietnam War Veterans Robert Ellison, Willie Trotman and Walker Kahn.
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- Employees readying care packages for shipment.
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- Packages from Home’s Meghan Richards, Marketing Manager; Sarah Morrison, Director of Fundraising & Communications; and Jennifer Leavitt, Executive Director. Packages from Home is a nonprofit organization that works to deliver food and hygiene items to U.S. military veterans.
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- Dr. Danielle Robinson, Director, Alcohol Policy and Corporate Reputation Management, Diageo and Director, Diageo Salutes the Troops initiative and Alicia Garcia, Marketing Associate, Crown Royal.
