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DISCUS Reports on Luxury Brand Index Stats

By November 23, 2022Top News

The Luxury Brand Index (LBI), a tool created by the Distilled Spirits Council of the United States (DISCUS) to analyze sales of spirits brands at the top end of the distilled spirits market, shows luxury brands grew 23% in the second quarter of 2022 compared with the same quarter of 2021. DISCUS Chief of Public Policy Christine LoCascio stated that the positive trend is striking because it occurred despite the highest inflation in decades and negative economic growth in the second quarter of 2022. Key highlights of the LBI 2022 Second-Quarter Report include: Tequila showed the largest increase, with 43% annual growth rate, followed by American Whiskey that rose 30%. Scotch Whisky grew faster than the year-ago period, with a 13% annual growth rate in the current period compared with a 10% growth rate in last year’s same period. After a very strong showing in the year-ago period with a 48% annual growth, Cognac held gains with a 9% annual growth. To see the full report, visit

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