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DOMESTIC WINES GROWING IN POPULARITY ON-PREMISE

By February 1, 2014Top News

Technomic US Wine reportDomestic table wines “dominate” the wine scene in restaurants, bars and other on-premise locations, according to Technomic’s 2013 BarTAB Report. Generating $10.8 billion in sales, domestic table wine volume grew 1.2 percent to reach 48.1 million 9-liter cases and account for 69.4 percent of total on-premise wine in the previous year. By comparison, imported table wine volume has been essentially flat. Six in 10 (60 percent of) consumers order wine once a month or more often in on-premise locations such as bars, restaurants, hotels and lounges, according to BarTAB. Slightly more women than men consume wine away from home at least once a month (63 percent vs. 58 percent).

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