Diageo hosted Aurelia Nossa, Don Julio Tequila Brand Ambassador, along with the Brescome Barton salesforce and their accounts, at their headquarters on April 21. Nossa led an educational tasting featuring Don Julio Blanco, Reposado, Anejo and 1942, educating guests about the characteristics of each Don Julio tequila and ways to help market the spirit. “Tequila is a very versatile spirit,” said Nossa, as she taught the trade guests proper techniques for smelling and tasting tequila. After the tasting seminar, Nossa mixed cocktails for the group and gave tips on how to sell the brand.
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- Trade professionals gathered at Diageo for the Don Julio trade event.
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- Aurelia Nossa, Brand Ambassador, Don Julio.
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- The tasting portfolio of Don Julio featured: 1942, in the 60th anniversary commemorative bottle resembling the shape of an agave leaf; Don Julio Blanco; Reposado and Anejo.
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- A cocktail creation by Nossa.
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- Nossa talking to trade guests about marketing on-premise cocktails using Don Julio Tequila.
