Fernet-Branca hosted its coin release party at Ogie’s Trailer Park in Providence on Sept. 15 with the team from Horizon Beverage and the local trade community. During the industry night, guests enjoyed signature event cocktails featuring Fernet-Branca, patio games and branded merchandise. Food was provided by the Ogie’s Trailer Park kitchen team. Fernet-Branca, a style of amaro originating in Italy, was first formulated in Milan in 1845. It is one of the best known Italian bitters, with 27 herbs, roots and spices that make up its formula. A bartending tradition developed from military coin challenges, the Fernet coins are used to challenge the buying of a round and symbolize bartender community membership.
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- The Toronto cocktail, a blend of Fernet-Branca, Antica Formula Vermouth and rye, served at the coin release party.
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- Fernet-Branca Rhode Island coins were celebrated at Ogie’s Trailer Park.
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- Horizon Beverage Co. of Rhode Island team with Jennifer Chapin, Vice President of Sales Northeast, Branca USA (holding sign, center) and David M. Avery, Regional Portfolio Manager, MA/RI/CT, Branca USA (seated, right).
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- The Dude cocktail, featuring Coffee Borghetti, vodka and cream, and friend.
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- The Fernet Mule, a blend of Fernet-Branca, orgeat, lemon, ginger beer and bitters.
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- A Fernet-Branca-branded mini cornhole game.
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- Guests enjoyed games, including spinning the wheel for a chance to win free Fernet-Branca merchandise.
Photos by Laura Widness.
