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Beers of Mexico Fiesta Pack is Back

By February 23, 2015Top News, New Products

BOMAzul_12packHeineken USA announced the return of the “Beers of Mexico” variety pack with limited edition offering, Dos Equis Azul, a blend of signature golden wheat lager and blue agave. Dos Equis Azul, Dos Equis Lager, Tecate and Sol are featured in the Fiesta Pack. The pack will be supported with seasonally relevant cross-merchandising offers (where legal) designed to enhance any gathering or at-home social occasion. At retail, channel-specific cross-merchandising IRC (instant redeemable coupons) and MIR (mail in rebate) offers (where legal) targeting Cinco de Mayo and fiesta celebrations, will encourage purchase of the Beers of Mexico pack with cross category products. Custom POS and a 10-case cross-merchandising stacker provide shoppers with convenient, one-stop shopping and retailers with handy, out-of-section merchandising solutions.

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