Lillet, the wine-based aperitif made in Bordeaux, has joined the Pernod Ricard USA portfolio, effective January 2016. Lillet is made in the village of Podensac with selected wines blended with fruit liqueurs and quinine, from a recipe passed down through generations. Lillet was previously distributed in the U.S. by William Grant & Sons.
“We are very excited to welcome this growing, profitable and delicious brand into our portfolio,” said Bryan Fry, President and CEO of Pernod Ricard USA. “Lillet is a premium product with a long history of quality and craftsmanship, and world-renowned reputation within the bartender and mixology community as well as among loyal consumers.”