
Freschello USA is launching a line of Freschello wines from Italy after selling well there. The Cielo Terra family, makers of Freschello, have produced wines in Italy since 1908. Freschello Vivo’s line-up includes a Rosso, Bianco and Rosé; the Sweet Italy line was created for younger consumers; and Frizzante offers Prosecco-style bubbles with less calories. Seeking distribution.