Gruppo Campari will acquire Bulldog London Dry Gin for $55 million, plus the assumed liabilities and working capital for approximately $3.4 million. Since 2014, Gruppo Campari distributed Bulldog Gin through its network and established an “option to acquire ownership of the brand” in 2020. Through renegotiation of the terms, Gruppo Campari was able to accelerate its purchase and its plans for brand building. Former investment banker Anshuman Vohra founded the brand in 2007 and will stay on in a brand ambassador capacity.