Skip to main content

BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Guinness Launches Red Harvest Stout for Fall

By August 28, 2013Top News, New Products

Guinness & Co. announced that Guinness® Red Harvest Stout, a new, limited-edition seasonal beer, will be available in the U.S. this fall.

Image courtesy of Guinness

Image courtesy of Guinness

The stout, imported by Diageo, is crafted with a blend of lightly roasted barley “which allows for aromas of caramel and toffee and is supported by a sweet malty taste” with a deep red hue. Available in four-packs of 14.9oz cans (4.1% ABV), Guinness Red Harvest Stout will be launched at retail and in bars nationwide this September.

The new brew “captures the spirit of the fall season, provides a change of pace from the array of pumpkin beers often available this time of year while incorporating centuries old Celtic traditions,” specifically that of Samhain. The news release says that, “In centuries past, Samhain (pronounced saw-wen) was the festival held every year on All Hallows’ Eve in celebration of the end of the fall harvest and the coming of winter. Legend tells that on this night, restless spirits are beckoned from the darkness with bonfires and sweet offerings from the bountiful fall harvest.”

Doug Campbell, Brand Director, GUINNESS beer, said “Guinness Red Harvest Stout has a unique ancient Celtic connection with Halloween through the story of Samhain, and we encourage adult beer fans to enjoy it in moderation with friends and family.”

« | »