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Heineken Consumer Program Running through Playoff Season

By January 15, 2015Top News

Heineken USA is debuted it’s “What’s Your Play” portfolio retail program. From January through February 1, 2015, the program includes in-store POS and merchandising elements, cross-merchandising offers and a multi-prize Twitter driven sweepstakes.Heineken PT open_rev1_in Grocery The portfolio of participating brands includes Heineken, Heineken Light, Dos Equis and Strongbow Hard Apple Cider for their entertaining needs. Consumers follow @WhatsYourPlay on Twitter to answer questions posted every 20 minutes, giving them multiple chances to win a range of Heineken, Dos Equis and Strongbow branded prizes. Participating consumers will automatically receive a bounce back tweet with a MIR (mail in rebate) or IRC (instant redeemable coupon) helping drive repeat store traffic and incremental sales at retail (where legal). In store, 6-and 10-case stackers, expandable pole-toppers, POS and channel specific cross-merchandising offers (where legal) are available.

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