Heineken launched “There’s More Behind the Star,” a global marketing campaign to attract legal consumers to discover the stories that surround the global brand. “Consumers increasingly want to know what is happening behind the scenes in all areas of their lives. This includes the beer they drink,” said Ralph Rijks, Senior Vice President, Heineken. “Heineken has a wealth of authentic backstories that make up its rich history and illustrate why its popularity is so enduring. Our new campaign is designed to bring these stories to life in a fresh and innovative way, using the wit we have become famous for.” The campaign will air three television commercials, featuring award-winning actor Benicio Del Toro, as well as social media and digital support.