HEINEKEN USA promoted Paul Smailes to Digital Manager, Heineken Global. Smailes reports to Cyril Charzat, Global Heineken Brand Director, and is responsible for developing Heineken’s digital strategy and enhancing the brand’s global competitive market advantage. Smailes was previously Senior Brand Director responsible for the overall strategy and management of Dos Equis & Sol, launched the “The Most Interesting Man in the World” campaign nationally, took Dos Equis to be the first beer brand in the world to hit 1 million Facebook fans, and lead numerous agencies to win over 40 prestigious marketing awards during his tenure. Nipa Parekh joins as Senior Brand Director, Dos Equis, the role previously held by Smailes. Parekh is responsible for the overall Dos Equis Franchise strategy.