Heineken launched “Coolerpack,” a 18-pack cardboard packaging that will allow consumers to chill their Heineken’s by removing the top to their case and adding ice. Heineken POS materials will enhance the product presence. “We are excited to be bringing this new pack to retailers on-the-go drinking occasions and just in time for summer,” said Ray Faust, Chief Sales Officer, Heineken USA. “With convenience top-of-mind, most consumers shop on their way to an occasion, with two-thirds indicating they will drink within the hour. Heineken wants to be the brand that facilitates this consumer need.”