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Heineken USA Names Jamaican Lager to Imports Portfolio

By March 28, 2016Top News

redstripeHeineken USA will take over management of Red Stripe as of March 1, 2016. Production of the Jamaican beer brand will return to its home country by the end of the year, and the process will be completed by Desnoes and Geddes Ltd. “We love the Jamaican culture and want to reinvigorate the brand and the iconic stubby bottle by bringing the production of Red Stripe back to Jamaica where it came to life nearly 90 years ago,” said Ronald den Elzen, President and CEO of Heineken USA. This move is also part of a plan to market Red Stripe as a global brand in the Heineken portfolio.

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