Hennessy’s Tasting Committee at work in a scene from the new campaign.

Hennessy announced a new advertising campaign for the first time in 10 years titled, “Harmony. Mastered from Chaos.” The campaign brings attention to the complex variables that are “artfully and expertly mastered” to create the brand’s V.S.O.P Privilège. This campaign also offers a look into the Hennessy’s Comité de Degustation, known as their Tasting Committee. The campaign is narrated by Leslie Odom, Jr., a 2016 Tony Award winner of Broadway’s “Hamilton,” and features 15, 30 and 60-second digital spots and an interactive digital experience adding to the brand’s “Never stop. Never settle.” platform.