The Hartley and Parker sales force kicked off its new Heroes Vodka. Heroes Vodka is a veteran-owned premium American vodka founded in 2009 by Travis McVey, a U.S. Marine Corps Veteran who served as a Presidential Honor Guard from 1989 – 1992. The mission of Heroes Vodka is to deliver exceptional taste and superior value, while honoring Veterans and other American service organizations through charitable contributions through its sale proceeds. Each hand-crafted batch uses 100% American corn and is distilled four times.