Vixen Vodka CEO LeeAnn Maxwell announced Joe Herpin joined the company as Director of National Sales. In his new role, Herpin leads new-market expansion and growth initiatives, while managing distribution and sales, to ultimately take the brand nationwide. “We’re honored to have Mr. Herpin join Vixen Vodka. Not only does he bring a wealth of experience, making us even better-versed in the space, but from our first meeting, we felt he was part of our team,” said Maxwell. His 50-year career includes Brown Forman Corporation, Codera Wine Group, Palm Bay Imports, Inc., Bohemian Distributing Company and Heritage Imports Ltd., in California, Premium/Prestige Wine Imports, Inc., in Connecticut and Barton Brands Ltd., in Chicago. He was most recently director of sales and marketing for Tito’s Handmade Vodka.