BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Highland Imports Launches Bruno Mars-Backed Rum

By August 24, 2021Connecticut, Top News

Bruno Mars from a summer content campaign called Tropical Luxury, Wherever You Are, with the SelvaRey Rum lineup. SelvaRey is a collection of fine sustainable, single-estate rums crafted in the jungles of Panama, with each expression offering a “luxuriously smooth and distinctively balanced character.”

Highland Imports welcomed SelvaRey Rum to its portfolio. Owned and operated by Seth Gold, Marc Gold, Robert Herzig and singer, songwriter, record producer and musician Bruno Mars, the team launched a summer content campaign called Tropical Luxury, Wherever You Are, which showcases Mars, fellow brand owners and collaborators Anderson .Paak of Silk Sonic, Grammy award-winning songwriter James Fauntleroy, and Oscar and Grammy award-winning producer D’Mile. The campaign highlights L.A. Spirits Awards Gold medal winner SelvaRey Coconut, 30% ABV, made from a smooth, two-year-aged rum, infused with a “velvety” coconut essence. The lineup also includes the flagship rum, SelvaRey Owner’s Reserve, 40% ABV, a luxurious blend of rums aged between 15 and 25 years crafted by Maestro Ronero Francisco “Don Pancho” Fernandez, which also recently won a Gold at the L.A. Spirits Awards; SelvaRey White, 40% ABV, a delicate blend of rums aged in bourbon barrels, which scored 94 Points from The Tasting Panel, the highest rating for a white rum; and SelvaRey Chocolate, 35% ABV, a full-bodied, five-year-old rum enhanced by the infusion of natural chocolate, the first flavored spirit to win the Chairman’s Trophy at the Ultimate Spirits Challenge.

 

« | »