Gareth Howells was named as Dewar’s North American Brand Ambassador. As an industry-recognized beverage director and bartender, Howells supports the brand’s premium whiskies and will work alongside counterpart Gabriel Cardarella to drive the Dewar’s portfolio by engaging with both the trade and consumers, specifically in the mixology realm. With the addition of Howells, Dewar’s will target the ever-growing sector of new whisky drinkers. The brand will implement Howells’ background in cocktail creation and Cardarella’s knowledge and expertise.