Connect with the local beverage industry. Trade news, trends and insights.

IWSR Numbers Outline Evolving Consumer Tastes

By February 27, 2020Top News

Preliminary figures from the IWSR U.S. Beverage Alcohol Review database showed the top-selling spirit in the U.S. in 2019 was Tito’s Handmade Vodka. The brand grew by more than 20% in volume in 2019. Vodka remained the largest spirit category by volume in the country. The second-place top-selling brand was Smirnoff vodka, which was formerly number one. Brown-Forman’s Jack Daniel’s Tennessee Whiskey was the third best-selling spirit brand in the U.S. last year, followed by Fireball and Crown Royal. Total alcohol consumption in the U.S. grew 0.3% by volume in 2019, with a $167 billion increase of 2.5%. Spirits consumption was up 2.3% in volume, led by growth in mezcal (40%), Japanese whisky (23.1%), Irish whiskey (8.6%), tequila (9.3%), U.S. whiskey (5.5%) and Cognac (4%). Wine consumption in the U.S. fell for the first time in 25 years, with a 0.9% volume drop in 2019, and beer also decreased for the fourth year in a row, falling by 2.3%, while cider declined by 3.8%. The ready-to-drink category volume growth of 49.7% last year is attributed mainly to hard seltzers.




« | »