Jack Daniel Distillery announced it will test a new red hot cinnamon spirit called “Jack Daniel’s Tennessee Fire,” beginning in April. Crafted with Jack Daniel’s Old No. 7 whiskey and “naturally infused with a proprietary red hot cinnamon liqueur,” Jack Daniel’s Tennessee Fire will be available in three states – Oregon, Pennsylvania and the distillery’s home state of Tennessee. “We’re always listening to our friends and look forward to this test launch to let them try it, make sure it meets their expectations and then we’ll go from there. But we think they’re really going to like it.”
Based the popularity of the flavored whiskey category, distillery officials said they wanted to offer existing and new friends another Jack Daniel’s flavor option. Jack Daniel’s Tennessee Fire will be available at 70 proof and priced in line with Jack Daniel’s Tennessee Honey. Company officials did not give a timeframe for how long the limited market test of Jack Daniel’s Tennessee Fire will take place.