Jägermeister Willy Shine

Willy Shine has been named Jägermeister’s Brand Meister. Shine will represent the imported liqueur in the U.S., and travel the country leading development of Jägermeister’s trade education program. Shine began in his new role late November 2015. “Continually learning and confronting challenges is what makes me tick,” said Shine. “I’m a passionate cocktail and spirits expert and educator who has had the opportunity to travel to the ends of the Earth to see, touch, smell and taste some of this world’s best cocktails and spirits. I’m thrilled to be taking on this new official role as Brand Meister.”