Jim Beam Orange brightens up spring with a flavored whiskey offering, new to the Connecticut market. Flavored whiskey is growing +28.7% and is driving growth in the whiskey category. Jim Beam’s newest flavor offers a citrus twist that results in a perfect blend of sweetness and oak with the light char of bourbon, made from the iconic Jim Beam Kentucky Straight Bourbon Whiskey brand produced in Clermont, Kentucky. The flavored whiskey will be available in 50ml, 200ml, 375ml, 750ml, 1L and 1.75L. Jim Beam Orange fits well in a highball served neat, with ice and soda water, and in cocktail creations alike.