The refreshed classic Jim Beam Rye Whiskey is offering a new Pre-Prohibition style rye along with an updated premium label design. Jim Beam® Pre-Prohibition Style Rye, bottled at 90-proof, has a “distinct spicy flavor and long, soft finish” and makes the product perfectly mixable for any classic or contemporary rye whiskey cocktail. Founded in 1795, Jim Beam Rye is made from one of the Beam family’s oldest recipes and is distilled with the same exacting standards that have governed Jim Beam for more than 200 years. “We’ve heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails,” said Fred Noe, Jim Beam’s seventh-generation master distiller.