Jim Beam launched Jacob’s Ghost™, a new white whiskey that celebrates the “spirit” of founding distiller Jacob Beam, the white whiskey he first distilled more than two centuries ago. Aged for a year in white oak barrels, the whiskey is versatile for a variety of mixed cocktails. “Jacob’s Ghost represents both our past and our future,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “It’s a tribute to my family’s ancestry and our first distiller, while also showing our chops at innovation.” Jacob’s Ghost is an 80-proof white whiskey that elicits the wood-influenced flavors and hues of a traditional bourbon but offers a lighter body and more adaptable character.