Lila Wines.

Latitude Beverage Co. launched its Lila Wines, touted as a “first-of-its-kind collection” of premium wine packaged in bright, pop art inspired cans for “on-the-go convenience and portability.” As the first and only canned Provence Rosé, Marlborough Sauvignon Blanc and Italian Pinot Grigio, Lila was inspired by the ancient Sanskrit word for “play like the gods.” Lila is encouraging drinkers to “think outside the glass” and #CanTheCork for Twitter as part of its launch campaign. Lila Wines are naturally gluten free, low in calories and carbs, with no added sugar. At two servings per 8.4 oz. can, each four-pack of Lila offers 33 percent more wine than a standard 750mL bottle of wine.