Latitude Beverage Company recently hired Terry Lozoff as its Vice President of Marketing. In this role, Lozoff will continue to evolve and oversee the 90+ Cellars wine brand and develop the company’s digital platform presence, as well as provide marketing support in the field. Lozoff comes from a marketing and advertising agency where his accounts were within the beverage industry. Latitude Beverage Company also released new Cabernet Sauvignons within its Magic Door series from Oakville, Red Mountain and Columbia Valley appellations. A limited-edition release of the 90+ line also includes a Mount Veeder Napa Valley Cabernet Sauvignon.