Newcastle Brown Ale, annoucned that it is bringing back its Newcastle Werewolf limited edition brew for fall. On shelves from August through October, Werewolf is a dual-character, “blood red ale that starts smooth and mellow and transforms suddenly to offer a bite of bitterness that is long and lingering.”
Newcastle Werewolf is brewed with rye malts, making it naturally blood-red in color. It has an alcohol by volume (ABV) of 4.5 percent with 23.4 International Bittering Units (IBUs). Werewolf stays true to the characteristics of Newcastle Bown Ale but offers a seasonally advantageous palate – sweet berry fruit with roasted caramel notes up front followed by a bite of bitterness from the Fuggle and Golding hops at the finish.
Newcastle is adding a dedicated Werewolf TV spot (national) to create interest and drive traffic to local retail and on-premise accounts. Local sampling (where legal) and Werewolf themed display and POS materials will be available in markets.
“We are thrilled to bring back the popular Newcastle Werewolf, a proven favorite among consumers, 21 and older, retailers and on-premise operators,” said Brett Steen, Brand Manager for Newcastle, Heineken USA. “During the 2012 fall season, Werewolf sales increased over 100% versus 2011 and outperformed other major seasonals during this key selling period. “