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MacRae Named Global Brand Director for Tullamore Dew

By February 26, 2014Top News, VIPs

William Grant & Sons appointed Caspar MacRae as global brand director for Tullamore Dew Irish Whiskey. tullamore bottle-glassHe will be responsible for driving the development of Tullamore Dew across its key growth markets, including the U.S., UK and mainland Europe. MacRae was previously vice president of marketing for the William Grant & Sons U.S. business. He will be based in William Grant & Son’s global marketing and innovation headquarters in Dublin. He joined William Grant & Sons in 2008. “It is an honour to be selected as the new Tullamore Dew global brand director at such an exciting time in the brand’s development,” said MacRae.

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