Maximum Beverage opened its second location in Farmington at 258 Main Street on April 2, 2014. “We’re excited about opening a second store in the great market of Farmington,” founder and CEO Brian Whitney said. “Our experience and growth in West Hartford has made us a destination retailer and led to this expansion of our brand.” Like its sister store, the Farmington location will feature high-tech services, such as interactive end-cap displays, a large iPad-type touch screen, digital overhead screens and interactive kiosks.

The Farmington store grand opening.

A view from the cheese shop.

An aisle view.