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MILLER64 TO ADOPT NEW VOLUNTARY NUTRITIONAL LABELING

By March 29, 2014Top News

Miller64Miller64 announced it will be the first U.S. beer to feature new voluntary detailed nutritional labeling permitted last year by the federal government. The U.S. Department of Treasury’s Alcohol and Tobacco Tax and Trade Bureau issued guidelines to provide consistency about the nutritional information disclosed on labels for all brewers, vintners and distillers who choose to do so. Gannon Jones, Vice President of Brand Marketing at MillerCoors, said the company hopes to expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to gauge consumer reaction.

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