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Mionetto Prosecco Celebrates 25 Years in the U.S.

By April 26, 2023Top News

Mionetto Prosecco marked its 25-year anniversary in the U.S. market with consumer and trade campaigns showcasing the brand’s history. Recognizing the potential of Prosecco and under the direction of Freixenet Mionetto USA CEO Enore Ceola, Mionetto was among the first imported Prosecco brands in the U.S. and the first to open a stateside office. After achieving local success within New York, Ceola led the brand to expand nationally to become the leading Prosecco brand within the sparkling wine category. Mionetto commemorates the anniversary with consumer programming including Il Passaporto events nationwide, monthly online and in-store sweepstakes, and more. Its eye-catching orange 27-degree angle label, synonymous with iconic Mionetto Prestige Prosecco DOC Treviso Brut, is set to expand across the portfolio to Organic Prosecco DOC, Prosecco Rosé DOC and Valdobbiadene Prosecco Superiore DOCG.



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