Campari and Imbibe Magazine present the ninth annual Negroni Week. The international charity initiative is set to take place Sept. 13-19 in bars, restaurants and retailers around the world, all dedicated to celebrating the world-renowned cocktail with the common goal of raising funds for charitable initiatives. Guests and staff encouraged to adhere to local health department guidelines. Last year’s event was held virtually due to the COVID-19 pandemic.
To sign up as a participating Negroni Week venue, visit www.NegroniWeek.com, create an account select from 50 Negroni Week non-profit partners and make a donation, until Sept. 10 at 12:00 PM PDT, when registration closes.
Participants who have registered by Sept. 10 are also encouraged to return to the website throughout and after Negroni Week to donate additional funds raised. Negroni Week has raised more than $3 million dollars in more than 70 countries for a variety of charitable causes since its inception. In 2019, the effort raised more than $790,000, the most raised in any single year for Negroni Week. Campari will kick-start the week with a $100,000 donation to be divided equally amongst all participating U.S.-based Negroni Week charity partners. Southern Glazer’s Wine & Spirits has committed $10,000 to the initiative, with $5,000 each going to Children of Restaurant Employees (CORE) and the United States Bartenders’ Guild (USBG).
Additionally, Campari will co-host the fourth annual Campari National Day of Service, in partnership with the USBG National Charity Foundation, on Sept. 14. The two organizations will lead a mix of virtual and in-person volunteer activities across the U.S. to support both local and national organizations. The initiative encourages bartenders, trade and distributor partners, to give back to their communities. All in-person activities will follow CDC and local health department guidelines to ensure everyone’s safety and health. To sign up, visit www.camparidayofservice.com.