Fort Collins, Colorado-based brewing company, New Belgium, famed for its Fat Tire beer brand, hosted the C&C Distributors sales team who are launching the product in the Ocean State. The team spent a comprehensive day with brewery representatives training on New Belgium’s history, the beers and the brand. The team also enjoyed a bicycle ride into Fort Collins for lunch, following the inspiration of the Fat Tire Amber Ale. That flagship brew, reflected now in the company’s logo, originates from a co-founder’s bicycle trip through Belgium from brewery to brewery.
Other beers include Ranger IPA, an India pale ale (IPA); Citradelic, an India Pale Ale with Tangerine, Rampant Imperial IPA, an American double/imperial; Heavy Melon, a Watermelon Lime Ale (summer seasonal) and two gluten-free beers, Glutiny Pale Ale and Glutiny Golden Ale. Other offerings from the brewery that will hit the market sometime later this year include; 1554 Black Lager, a Belgian dark beer; Abbey Belgian Ale, an abbey dubbel beer; and Trippel Belgian Style Ale, a Belgian-style tripel; and various seasonal and limited-edition beers.
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- The New Belgium Brewing Co.’s bike logo.
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- Beer School welcome sign for the launch team inside the brewery.
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- Heading into the brewery for the tour.
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- On tap at the brewery tour tasting bar. Pouring is Matt Bronson, CT and RI Market Manager, New Belgium.
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- A glass of New Belgium Fat Tire Amber Ale from the outdoor patio tasting venue.
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- The C&C team enjoys a bike ride from the brewery into downtown. Matt Bronson, CT and RI Market Manager, New Belgium; Eric Queenan, Sales Rep., C&C; Christopher Correia, Sales Rep., C&C: Joe Sincerny, Field Marketing Manager, C&C; Keith Morris, On Premise Sales Manager, C&;C; Anthony Micheletti, Sales Rep., C&C; Justin Kelley, Sales Rep., C&C; Craig Lancaster, Sales Rep., C&C; Scott Dulieu, Sales Supervisor, C&C; Many Cruz, Sales Rep., C&C; and Greg Holmes, CT/NY/RI Regional Manager, New Belgium.
